What are the differences between all these in-store + online integrations?

Common Questions

Successful businesses are combining in-person and online sales. There are lots of combinations fit for different types of businesses. Opening a brick and mortar location, starting your own ecommerce site, selling at events and trade shows, and more.

You will probably need some type of integration to combine those pieces. Different integrations behave differently and it seems every software solutions claims to be “omni-channel”.

See why Zing claims to be the easiest way to sell in store and online by starting a 14-day free trial and integrating with a Bigcommerce store.

The way we see it, there are three different types of integrations, all with their own strengths and weakness. At Zing, we think that partner-based integrations are best for most retail businesses. “Partner-based” means two businesses work together to make their solutions work like one. Below, we’ve tried to lay out those pros and cons.

Multi-Integration Third Parties

Partner-based Integrations (Recommended)

All-In-One Solutions

Pros:

  • One hub for all your data
  • Keeps more options open

Pros:

  • Deepest, most automated connection
  • Make all changes from one dashboard

Pros:

  • Reliable connection
  • Fastest setup

Cons:

  • Shallower connections — less automated
  • Pay extra for the connector
  • You must research every integration separately Don’t assume they are al the same strength

Cons:

  • May eliminate other some options and/or “shopping around”

Cons:

  • One side will likely be limited
  • Solutions are either overly basic in retail software or weak in ecommerce growth tools

Takeaway:


These solutions split the difference between flexibility and automation. You can connect to various things, but you will probably have to do extra setup and maintenance compared to a partnership integration.

Takeaway:


If you can make this solution work, we recommend it. Combining a retail solution and an ecommerce solution is more difficult than many people think. It’s more than just sharing inventory. One system speaks French and the other speaks Japanese. Partnered software companies have spent years making the translator. The extra automation will make your day-to-day easier, faster, and more reliable. It will free you up to make more money.

Takeaway:


Easiest setup and reliable function makes this enticing, but most businesses we talk to have found these solutions limiting. If you are 100% positive that you can have a weak/basic solution for either in-person or online, then this is a great fit. But don’t be surprised if you outgrow these tools very quickly and find they are right back to the drawing board.

Post navigation